Vol. 5 No. 2 (2024)

View Vol. 5 No. 2 (2024)
DOI: https://doi.org/10.37638/bima.5.2
Published: 2024-12-28

Reasearch Paper

  • Optimizing the Digital Marketing Strategy of PT Sewu Segar Primatama through Instagram @rejuveid

    Monica Putri Wigustira, Edy Prihantoro (Author)
    55-72
    DOI: https://doi.org/10.37638/bima.5.2.55-72

  • Influence of Store Atmosphere, Promotion Applicatian and Product Display Towards Consumer Satisfaction Tomoro Coffee Bengkulu City

    Rindi Intan Pratiwi, Rina Trisna Yanti, Dennis Rydarto Tambunan (Author)
    83-93
    DOI: https://doi.org/10.37638/bima.5.2.83-93

  • Exploring Social Media Marketing (SMM) in Shaping Purchase Intentions: The Mediating Role of Brand Awareness, Brand Image, and Brand Trust in the Beauty Industry Among Gen Z and Y

    Vina Apriliani Mukti (Author)
    95-110
    DOI: https://doi.org/10.37638/bima.5.2.95-110

  • Ineffectiveness of Price Sensitivity and Competitive Landscape in Luxury Goods Impulse Buying

    Virgin Fermalia Fiondi Hopuntius (Author)
    111-122
    DOI: https://doi.org/10.37638/bima.5.2.111-122

  • Understanding The Influence Of Corporate Social Responsibility and Brand Image on Customer Loyalty, Using Customer Satisfaction as an Intermediary Factor

    Alfira Agustina Indriawati (Author)
    123-132
    DOI: https://doi.org/10.37638/bima.5.2.123-132

  • Impact of Halal Awareness On Intention Toward Halal Tourism: A Study On Generation Z Muslims In Bengkulu

    Taufik Romadon, Hendri Hendri, Parwito Parwito (Author)
    141-150
    DOI: https://doi.org/10.37638/bima.5.2.141-150

  • Exploring Destination Branding: Tourist Interests in Cibaduyut’s Creative Urban Village

    Yoseph Maxidiaz Corala Tonda, Paulus Pradipta Rangga, Dyta Nadya Florentyna, Rayner Evan Darmanto, Daniel Hermawan (Author)
    151-166
    DOI: https://doi.org/10.37638/bima.5.2.151-166

  • Analysis of the Muzakki Confidence Index in Paying Zakat in Baitul Mal Regency (BMK) Southeast Aceh

    Andriawan Agara, Aidil Alfin (Author)
    167-174
    DOI: https://doi.org/10.37638/bima.5.2.167-174

  • A Systematic Literature Review of Artificial Intelligence In Detecting Fraud in Health Insurance

    Muhammad Syahrudin (Author)
    175-188
    DOI: https://doi.org/10.37638/bima.5.2.175-188

  • Analysis of Halal Brand Image, Perceived Quality, And Brand Satisfaction On Wardah Consumer Purchase Intention

    Ermaya Harni Septyarini, Larasati Ayu Sekarsari (Author)
    189-206
    DOI: https://doi.org/10.37638/bima.5.2.189-206

  • Influence of Opportunities and Challenges on the Success of Young Entrepreneurs with Social Media Marketing Moderation Variables

    Wahyu Nusantara Illahi. S, Hesi Eka Puteri (Author)
    207-218
    DOI: https://doi.org/10.37638/bima.5.2.207-218

  • Improving Quality Control in Cup Beverage Production Using the Six Sigma Method

    Deri Maryadi, Amrillah Azrin, Suhendra Suhendra (Author)
    219-228
    DOI: https://doi.org/10.37638/bima.5.2.219-228

  • Influence of Brand Image, Self-Congruence, and Brand Love on Brand Sacredness and Word-of-Mouth: Insights from Emina Skincare Users

    Dinda Rachma Amalia Nurtyas Widiastuti, Larasati Ayu Sekarsari (Author)
    229-236
    DOI: https://doi.org/10.37638/bima.5.2.229-236

  • Factors Affecting Employee Performance : A Case Study of PT. Bank Mandiri, Tbk In Baturaja Cluster, Oku District

    Putu Kartini, Yetty Oktarina, Rini Efrianti (Author)
    237-244
    DOI: https://doi.org/10.37638/bima.5.2.237-244

  • Effect Social Piety affect the Relationship between Public Service Quality and Community Satisfaction

    Wira Andespa, Hesi Eka Puteri (Author)
    245-252
    DOI: https://doi.org/10.37638/bima.5.2.245-252

  • Relationship Between Workload And Work Attitude On Employee Performance Is Mediated By Organizational Commitment

    Yohanes Susanto, Herlina Herlina (Author)
    253-267
    DOI: https://doi.org/10.37638/bima.5.2.253-267

  • Implementating Management Information System And Supervision at The AMIK Depati Parbo Kerinci

    Elvina Sandra, Enny Sestriyenti, Ferdinal R (Author)
    269-276
    DOI: https://doi.org/10.37638/bima.5.2.269-276

  • Marketing Analysis of Rahn Products Through The Implementation Of Shariah Values In Increasing Customer Trust

    Talitha Hardiyan Agatha, Anita Handayani (Author)
    277-283
    DOI: https://doi.org/10.37638/bima.5.2.277-283

Literatur Review Paper

  • Exploring Pathways for Integrating Digital Economy with Traditional Industries: A Strategic Approach to Development and Growth

    Kecun Chen, Eko Sumartono (Author)
    73-82
    DOI: https://doi.org/10.37638/bima.5.2.73-82

  • Analyzing Online Lending In The Islamic Economy: Ethical Challenges And Fintech Innovations In Indonesia

    Merly Cahya Putri, Nur Aeni, Aminatus Sholekah (Author)
    133-140
    DOI: https://doi.org/10.37638/bima.5.2.133-140