Personal Selling And Service Relationship With Customer Loyalty In Ud. Successindo Bengkulu

Authors

  • Galuh Hardiyanti Department of Management, Faculty of Economic, Universitas Dehasen Bengkulu
  • Ida Anggriani Department of Management, Faculty of Economic, Universitas Dehasen Bengkulu
  • Nia Indriasari Department of Management, Faculty of Economic, Universitas Dehasen Bengkulu

DOI:

https://doi.org/10.37638/bima.2.2.110-122

Keywords:

Ekonomi Manajemen

Abstract

The research aim to know the relationship of personal selling with customer loyalty at UD. Suksesindo Bengkulu and to know the relationship of service with customer loyalty at UD. Suksesindo Bengkulu. Method Analysis the used is correlation spearman rank and hypothesis test. From result of calculation of correlation of rank spearman between personal  selling with customer loyalty at UD Suksesindo Bengkulu known by value of rho count equal to 0,567 its meaning the relationship of personal selling with customer loyalty at UD Suksesindo Bengkulu is enought, because correlation value reside in  coefficient interval 0,400 - 0,599. From result of calculation of correlation of rank spearman between service with customer loyalty at UD Suksesindo Bengkulu known by value of rho count equal to 0,611 its meaning of the relationship service with customer loyalty at UD Suksesindo Bengkulu is strength, because correlation value reside in coefficient interval 0,600 - 0,799. Based on the hypothesis test, it is known that personal selling and service have a significant relationship with customer loyalty at UD. Suksesindo Bengkulu.

Author Biography

Galuh Hardiyanti, Department of Management, Faculty of Economic, Universitas Dehasen Bengkulu

Department of Management, Faculty of Economic, Universitas Dehasen Bengkulu

Email: Ida.Anggriani26@Gmail.com

References

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Published

2021-06-05

Issue

Vol. 2 No. 2 (2021)

Section

Reasearch Paper

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