Vol 1, No 1 (2020)

Table of Contents

Articles

THE EFFECT OF BRAND IMAGE AND MIX MARKETING ON CUSTOMER LOYALITY IN PT. SUNGAI BUDI GROUP BENGKULU
Riska Melda Sari | Department of Management, Faculty of Economic, Universitas Dehasen Bengkulu, Indonesia,
Sulisti Afriani | Department of Management, Faculty of Economic, Universitas Dehasen Bengkulu, Indonesia,
Tito Irwanto | Department of Management, Faculty of Economic, Universitas Dehasen Bengkulu, Indonesia



OPTIMIZATION OF KOTO JAYA DAILY MARKET PRODUCTION IN MUKOMUKO
Yoki Kurniawan | Program of Business Administration, Sekolah Tinggi Ilmu Administrasi Beng, Indonesia,
Rahmat Al Hidayat | SEKOLAH TINGGI ILMU ADMINISTRASI BENGKULU, Indonesia



DETERMINANT PRODUCTIVITY OF HONORARY EMPLOYEES IN WATER IRIGATION AREA OBSERVATION OFFICES SELUMA
Budi Setiawan | Program Study of Management, Faculty oaf Management, Universitas Dehasen Bengkulu, Indonesia,
Ahmad Soleh | Department of Accounting, Universitas Dehasen Bengkulu, Indonesia,
Kaulan Kaulan | Departement of Management, Faculty oaf Management, Universitas Dehasen Bengkulu, Indonesia



HE EFFECT OF PRICES, PRODUCT REVIEWS, EASE OF USE, AND SECURITY OF TRANSACTIONS ON PURCHASING DECISIONS ONLINE IN SHOPEE
Homami Rahayu | Study Program of Management, Faculty of Economic, Universitas Muhammadiyah Bengkulu, Indonesia,
Adi Sismanto | Department of Management, Faculty of Economic, Universitas Muhammadiyah Bengkulu, Indonesia,
Tezar Arianto | Department of Management, Faculty of Economic, Universitas Muhammadiyah Bengkulu, Indonesia