THE EFFECT OF BRAND IMAGE AND MIX MARKETING ON CUSTOMER LOYALITY IN PT. SUNGAI BUDI GROUP BENGKULU

Authors

  • Riska Melda Sari Department of Management, Faculty of Economic, Universitas Dehasen Bengkulu
  • Sulisti Afriani Department of Management, Faculty of Economic, Universitas Dehasen Bengkulu
  • Tito Irwanto Department of Management, Faculty of Economic, Universitas Dehasen Bengkulu

DOI:

https://doi.org/10.37638/bima.1.1.1-9

Abstract

Target of this research is to know Influence of Brand Image to Customer Loyality at PT. Sungai Budi Group Bengkulu (Case Study Customer Of Cooking Oil of Rose Brand) and to know Influence of Marketing Mix to Customer Loyality at PT. Sungai Budi Group Bengkulu (Case Study Customer of Cooking Oil of Rose Brand) and also To know Influence of Brand Image and of Marketing Mix by together to Customer Loyality at PT. Sungai Budi Group Bengkulu (Case Study Customer of Cooking Oil of Rose Brand). Method Analysis the used is Test validity, Test Reliabilitas, Simple Linear Regression, Coefficient of Determination, Test F and Test of t. 

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Published

2020-02-15

Issue

Vol. 1 No. 1 (2020)

Section

Reasearch Paper

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