Papua's Local Banana Agribusiness Development Strategy to Increase Farmers' Income in Sorong Regency

Abstract

Purpose of Study: This study aims to analyze the development strategy of local Papuan banana agribusiness to increase farmer income in Sorong Regency, Southwest Papua Province. The agricultural sector plays an important role in supporting regional economic development, particularly through the development of local agricultural commodities with high economic value, such as local Papuan bananas.

Methodology: This research employed a descriptive method with a mixed-method approach, combining quantitative and qualitative analysis. Data were collected through field observations, interviews, questionnaires, and documentation. The sample was determined using purposive sampling. Data analysis included descriptive analysis, farm income analysis, and SWOT analysis to identify strengths, weaknesses, opportunities, and threats.

Main Findings: The results showed that local Papuan banana farming contributes significantly to household income in Sorong Regency. The average farmer income from banana farming reached Rp8,250,000 per planting season. The strengths of local banana agribusiness include favorable natural conditions, stable market demand, and the distinctive quality of local bananas. Opportunities include increasing public demand for local food products, government support, processed product development, and digital marketing potential. However, farmers still face challenges such as limited access to technology, fluctuating market prices, and limited transportation and distribution access.

Novelty/Originality of This Study: The strategies for developing local Papuan banana agribusiness are expected to improve farmer income, strengthen regional economic development, and enhance the competitiveness of local Papuan banana products in regional and national markets.