COMMUNICATION OF VILLAGE GOVERNMENT CRISIS IN THE COVID PANDEMIC 19 IN BIKUK AIR VILLAGE

Abstract

Facing a viral crisis like this in the same time escalation of public dissatisfaction will continue to rise can lead to a crisis of mistrust, apart from the information uproar that results in a loss of security in the community, thus the most important role in maintaining the flow of information is maintained properly is the village government , how they can control and convey healthy information, therefore the aim of this study is to look at crisis communication carried out by the village administration during the co-19 pandemic period in Air Bikuk Village. The method of this research uses descriptive qualitative, a method that wants to describe the conditions and phenomena that exist in the community by using interview observation and documentation as a data collection tool. the results of this study indicate that crisis communication conducted by the Air Bikuk village government is to convey information quickly by creating teams and command posts, to show genuine care and empathy to the village community, in their communication channels using face-to-face and banners and leaflets, their consistency is shown by always turning on the post and visiting outsiders who enter their area and openness is seen as they collaborate with various parties such as PT Agro Muko, and make banners prohibiting prayers at the mosque, for migrants.