HUBUNGAN INTENSITAS PENGGUNAAN SHORT-FORM VIDEO DENGAN KEMAMPUAN DELAY OF GRATIFICATION PADA INDIVIDU DEWASA AWAL

Adinda Aisah Putri; Annisa Andriani; Jelpa Periantalo; Dessy Pramudiani

doi:10.37638/sengkuni.7.1.9-18

Authors

Adinda Aisah Putri Jurusan Psikologi, Universitas Jambi
Annisa Andriani Jurusan Psikologi, Universitas Jambi
Jelpa Periantalo Jurusan Psikologi, Universitas Jambi
Dessy Pramudiani Jurusan Psikologi, Universitas Jambi

DOI:

https://doi.org/10.37638/sengkuni.7.1.9-18

Keywords:

Short-Form Video, Delay of Gratification, Emerging Adults

Abstract

Penelitian ini berangkat dari penggunaan media digital berbasis short-form video seperti TikTok, Instagram Reels, dan YouTube Shorts yang semakin meningkat di kalangan individu dewasa awal. Karakteristik konten yang singkat dan cepat diduga dapat memengaruhi kemampuan individu dalam menunda kepuasan atau delay of gratification. Penelitian ini dilakukan untuk membuktikan hubungan antara intensitas penggunaan short-form video dengan kemampuan delay of gratification pada individu dewasa awal. Menggunakan pendekatan kuantitatif dengan desain korelasional, dengan subjek penelitian berjumlah 116 individu berusia 19–30 tahun yang diperoleh melalui teknik purposive sampling. Pengumpulan data dilakukan menggunakan kuesioner yang disebarkan melalui google form. Instrumen penelitian menggunakan skala Intensitas Penggunaan Media Sosial TikTok milik Azhar (2023) yang dimodifikasi, dan adaptasi skala Delayed Gratification Inventory (DGI) milik Hoeger (2010). Data dianalisis menggunakan analisis uji korelasi Pearson Product Moment untuk menguji hubungan antarvariabel penelitian. Hasil penelitian menunjukkan adanya hubungan negatif yang signifikan dengan tingkat sedang, antara intensitas penggunaan short-form video dengan delay of gratification (r=-0,487; p 0.000 < 0.05 ).
Hubungan negatif yang signifikan antara kedua variabel dapat diartikan bahwa semakin tinggi intensitas penggunaan short-form video, maka semakin rendah kemampuan individu dalam menunda kepuasan, dan sebaliknya. Penelitian selanjutnya disarankan untuk menelaah lebih lanjut mengenai besaran kontribusi dari kedua variabel dalam mempengaruhi satu sama lain, serta mempertimbangkan kontribusi dari variabel lainnya seperti kontrol diri, regulasi emosi, dan impulsivitas.

References

Achmad, N., & Dewi, D. K. (2022). Hubungan intensitas penggunaan media sosial terhadap prokrastinasi akademik pada mahasiswa yang menyelesaikan skripsi. Character: Jurnal Pendidikan Luar Sekolah, 7(9), 96–106.

Afrilia, D., Nasution, F., & Lase, P. N. (2025). Pengaruh media sosial terhadap harga diri individu dewasa awal 5(1), 87–93.

Alfatih, M., Nashwandra, N., Nugraha, N., Banyubasa, A., Simangunsong, G., Barus, I., & Fami, A. (2024). The influence of tiktok short-form videos on attention span and study habits of students in college of vocational studies IPB University. Edutech, 23, 202–212. https://doi.org/10.17509/e.v23i2.69229

Apasrawirote, D., Yawised, K., & Chatrangsan, M. (2022). Short-form video content (svc) engagement and marketing capabilities. 15(2).

Azwar, S. (2012). Penyusunan skala psikologi (2 ed.). Yogyakarta: Pustaka Pelajar.

Chung, D., Chen, Y., & Meng, Y. (2023). Behavioral sciences perceived information overload and intention to discontinue use of short-form video : the mediating roles of cognitive and psychological factors.

Cleofas, J. V, Albao, B. T., & Dayrit, J. C. S. (2022). Emerging adulthood uses and gratifications of social media during the covid-19 pandemic : a mixed methods study among Filipino college students. https://doi.org/10.1177/21676968221128621

Congmin, Z., Hajar, S., & Mohamad, B. (2025). Understanding discontinuous usage intention of short video platforms : a social media perspective average time spent per day with tiktok by US. 1(December), 265–286.

Creswell, J. W. (2014). Research design: qualitative, quantitative, and mixed methods approaches (4 ed.). Thousand Oaks, CA: SAGE Publications.

DataReportal. (2025). TikTok users, stats, data & trends for 2025. DataReportal. Diambil dari https://datareportal.com/essential-tiktok-stats

Dewi, I. R., & Bachtiar, W. (2025). Strategi komunikasi digital melalui produksi konten video oleh content creator di redaksi suara.com 8(5), 2517–2531.

https://doi.org/10.56338/jks.v8i5.7620

Digennaro, S., & Iannaccone, A. (2025). Imagining another self : the use of social media among preadolescents and its body-related consequences . an exploratory study. (March), 1–18. https://doi.org/10.1177/21582440251321364

Downing, S. M., & Haladyna, T. M. (2006). Handbook of test development. Mahwah, NJ: Lawrence Erlbaum Associates.

Feist, J., Feist, G., & Roberts, T. A. (2014). Ebook: Theories of personality. McGraw-Hill Education. Diambil dari https://books.google.co.id/books?id=J6RvEAAAQBAJ

George, A. A., & Bansal, R. (2025). A Study on How Short-Form Video Consumption Relates to Emotional Regulation , Impulsivity , and the Ability to Delay Gratification in Young Adults. 04(12), 2467–2472. https://doi.org/10.58806/ijsshmr.2025v4i12n28

Gschwandtner, A., Jewell, S., & Kambhampati, U. S. (2022). Lifestyle and life satisfaction : the role of delayed gratification. Journal of Happiness Studies, 23(3), 1043–1072. https://doi.org/10.1007/s10902-021-00440-y

Hoerger, M., Quirk, S. W., & Weed, N. C. (2011). Development and validation of the delaying gratification inventory. 23(3), 725–738. https://doi.org/10.1037/a0023286

Jiang, L., & Yoo, Y. (2024). Adolescents ’short-form video addiction and sleep quality : the mediating role of social anxiety. 1–9.

Liang, J., Wang, L., Song, S., Dong, M., Xu, Y., & Zuo, X. (2022). Quality and audience engagement of takotsubo syndrome – related videos on tiktok : content analysis corresponding author : 24. https://doi.org/10.2196/39360

Montag, C., Yang, H., & Elhai, J. D. (2021). On the psychology of tiktok use : a first glimpse from empirical findings. 9(March), 1–6. https://doi.org/10.3389/fpubh.2021.641673

Notoatmodjo, S. (2018). Metodologi penelitian kesehatan. Jakarta: Rineka Cipta.

Novansk, L., Vitekov, L., Communication, M. M., Novansk, L., & Herdu, J. (2025). Problematic short-form video use, instant gratification, impulsivity, and psychological distress among slovak university students. 13(4), 326–341. https://doi.org/10.11114/smc.v13i4.7776

Periantalo. (2016). Penelitian kuantitatif untuk psikologi. Yogyakarta: Pustaka Pelajar.

Putri, A., Ramadhan, A., & Salsabila. (2025). Pengaruh Media Sosial Terhadap Perilaku Konsumsi. 2, 34–39.

Qin, Y., Omar, B., Musetti, A., & Wang, Y. M. (2022). The addiction behavior of short-form video app TikTok : The information quality and system quality perspective. https://doi.org/10.3389/fpsyg.2022.932805

Qu, F., Wang, N., Zhang, X., & Wang, L. (2022). Exploring the effect of use contexts on user engagement toward tourism short video platforms. (November), 1–11. https://doi.org/10.3389/fpsyg.2022.1050214

Rahardi, F., & Dartanto, T. (2021). Heliyon Growth mindset, delayed gratification, and learning outcome : evidence from a fi eld survey of least-advantaged private schools in Depok-Indonesia. Heliyon, 7(July 2020), e06681. https://doi.org/10.1016/j.heliyon.2021.e06681

Rahayu, S., Asbari, M., & Nurhayati, W. (2023). Literaksi : Jurnal Manajemen Pendidikan Delayed gratification : menahan sedikit kesenangan untuk kebahagiaan besar Jangka Panjang. 01(02), 114–118.

Roberts, J., & David, M. (2025). Technology affordances , social media engagement ,. 28(5), 318–325. https://doi.org/10.1089/cyber.2024.0338

Santrock, J. W. (2011). Life-span development. McGraw-Hill. Diambil dari https://books.google.co.id/books?id=LLfgQQAACAAJ

Sugiyono. (2019). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.

Violot, C., Bilogrevic, I., & Humbert, M. (2024). Shorts vs regular videos on youtube : a comparative analysis of user engagement and content creation trends. in acm web science conference (Websci’24), Stuttgart, Germany (Vol. 1). Association for Computing Machinery. https://doi.org/10.1145/3614419.3644023

Wang, Y. (2020). Computers in human behavior humor and camera view on mobile short-form video apps influence user experience and technology-adoption intent , an example of TikTok ( DouYin ). Computers in Human Behavior, 110 (November 2019), 106373. https://doi.org/10.1016/j.chb.2020.106373

Xia, L., Li, J., Duan, F., Zhang, J., Mu, L., Wang, L., … Jiao, D. (2023). Effects of online game and short video behavior on academic delay of gratification - mediating effects of anxiety , depression and retrospective memory. (October), 4353–4365.

Xiao, X., Liu, B., Wang, J., Chen, Z., Huang, J., & Xu, W. (2025). Algorithmic governance for health information : a quality assessment of pulmonary nodule videos on Bilibili and TikTok with policy implications table of contents.

Ye, J., Wu, Y., Wu, Y., Chen, M., & Ye, J. (2022). Effects of short video addiction on the motivation and well-being of Chinese vocational college students. 10(May). https://doi.org/10.3389/fpubh.2022.847672

Ye, J., Zheng, J., Nong, W., & Yang, X. (2025). Potential effect of short video usage intensity on short video addiction , perceived mood enhancement (‘TikTok Brain ’), and attention control among Chinese adolescents. https://doi.org/10.32604/ijmhp.2025.059929

Yoseva, R., & Subardjo, R. Y. S. (2025). EduInovasi: Journal of basic educational studies. 5(2), 862–872.

Zhai, G., Su, J., Chen, Z., Feng, Y., Jiang, Y., & Liu, T. (2024). The relationships between short video usage and subjective well-being : mediation models and network Analysis. 1–13.

Zhan, X., & Zhu, W. (2025). Influencing factors of short-form video addiction among Chinese university students : a systematic review. (September). https://doi.org/10.3389/fpsyg.2025.1663670

Zhang, Y., & Tan, Y. (2023). The effect of short-form video addiction on undergraduates academic procrastination : a moderated mediation model. (December), 1–10. https://doi.org/10.3389/fpsyg.2023.1298361