THE EFFECT OF CUSTOMER EXPERIENCE AND BRAND TRUST ON CUSTOMER LOYALTY ON ALLBAIK CHICKEN. BIMA Journal (Business, Management, & Accounting Journal), [S. l.], v. 1, n. 2, p. 115–125, 2020. DOI: 10.37638/bima.1.2.115-125. Disponível em: https://journal.pdmbengkulu.org/index.php/bima/article/view/186. Acesso em: 21 jul. 2026.