The Influence Of Digital Marketing And Product Variety On Purchase Decisions In Bengkulu City Mode Stores. BIMA Journal (Business, Management, & Accounting Journal), [S. l.], v. 2, n. 1, p. 37–52, 2021. DOI: 10.37638/bima.2.1.37-52. Disponível em: https://journal.pdmbengkulu.org/index.php/bima/article/view/209. Acesso em: 21 jul. 2026.