Effect of Artificial Intelligence Implementation and Product Innovation on Digital Marketing Strategy Effectiveness in Palopo City’s Micro, Small, and Medium Enterprises. BIMA Journal (Business, Management, & Accounting Journal), [S. l.], v. 7, n. 1, p. 955–964, 2026. DOI: 10.37638/bima.7.1.955-964. Disponível em: https://journal.pdmbengkulu.org/index.php/bima/article/view/2152. Acesso em: 21 jul. 2026.