Effect of Brand Image, Consumer Attitude, and Price Perception with e-WOM as Mediator towards Customer Purchase Intention of Customized Resin Products. BIMA Journal (Business, Management, & Accounting Journal), [S. l.], v. 7, n. 1, p. 887–898, 2026. DOI: 10.37638/bima.7.1.887-898. Disponível em: https://journal.pdmbengkulu.org/index.php/bima/article/view/2106. Acesso em: 21 jul. 2026.