Influence of Celebrity Endorsement, Price Perception, and Product Quality on Purchase Decision of Ventela Products. BIMA Journal (Business, Management, & Accounting Journal), [S. l.], v. 7, n. 1, p. 605–620, 2026. DOI: 10.37638/bima.7.1.605-620. Disponível em: https://journal.pdmbengkulu.org/index.php/bima/article/view/2049. Acesso em: 21 jul. 2026.