Celebrity Endorsement, Viral Marketing, And Halal Labelling Effect On Gen Z Skincare Camille Beauty Purchasing Decisions. BIMA Journal (Business, Management, & Accounting Journal), [S. l.], v. 7, n. 1, p. 507–522, 2026. DOI: 10.37638/bima.7.1.507-522. Disponível em: https://journal.pdmbengkulu.org/index.php/bima/article/view/1995. Acesso em: 21 jul. 2026.