Role of Online Customer Ratings in Shaping Purchase Decisions: A Case Study of Erigo Products on Shopee. BIMA Journal (Business, Management, & Accounting Journal), [S. l.], v. 6, n. 2, p. 1199–1208, 2025. DOI: 10.37638/bima.6.2.1199-1208. Disponível em: https://journal.pdmbengkulu.org/index.php/bima/article/view/1740. Acesso em: 22 jul. 2026.