Effect Of Social Media Content Quality And Ad Personalization On Student Purchase Intention. BIMA Journal (Business, Management, & Accounting Journal), [S. l.], v. 6, n. 1, p. 449–462, 2025. DOI: 10.37638/bima.6.1.449-462. Disponível em: https://journal.pdmbengkulu.org/index.php/bima/article/view/1568. Acesso em: 30 jul. 2026.