Impact of Online Customer Reviews and Promotions on Customer Retention of Cosmetics in Shopee Mall through Purchase Decisions. BIMA Journal (Business, Management, & Accounting Journal), [S. l.], v. 6, n. 1, p. 77–92, 2025. DOI: 10.37638/bima.6.1.77-92. Disponível em: https://journal.pdmbengkulu.org/index.php/bima/article/view/1507. Acesso em: 30 jul. 2026.