PENINGKATAN KEWIRAUSAHAAN KERIPIK BAYAM MENGGUNAKAN MEDIA SOSIAL UNTUK MENINGKATKAN EKONOMI DESA KOTA AGUNG

Abstract

Promotion is something that every company or place of business must do in offering their products. The implementation of promotional media can be done by utilizing Facebook and Instagram as active promotional media on the grounds. Instagram has practicality and provides benefits to sales, namely only by uploading photos or product videos to the account, then the photo has seen by consumers and consumers are interested in buying. There are still many housewives who have a spinach chip business and do not know how to sell on social media and still rely heavily on selling, which is entrusted to the nearest stalls in the village of Kota Agung. And then it is necessary to develop business sales by using social media as a place for product marketing through social media accounts which are promotional platforms. This activity has carried out to help spinach chip business actors to increase sales by introducing how to use social media as a promotional medium.