Exploring Social Media Marketing (SMM) in Shaping Purchase Intentions: The Mediating Role of Brand Awareness, Brand Image, and Brand Trust in the Beauty Industry Among Gen Z and Y. BIMA Journal (Business, Management, & Accounting Journal), [S. l.], v. 5, n. 2, p. 95–110, 2024. DOI: 10.37638/bima.5.2.95-110. Disponível em: http://journal.pdmbengkulu.org/index.php/bima/article/view/1274. Acesso em: 31 jul. 2026.